Amadeu Martos

About

I'm an entrepreneur who loves building playful products and exploring new technology.

I care about craft: the small interactions, the performance budget, the "it just feels right" details. I also care about speed: shipping, learning, and iterating.

I'm also a business owner — most notably with Ukembu — and I enjoy building the systems behind the product (marketing, booking, store, operations).

This site is where I collect apps I build, notes from experiments, and occasional thoughts on product + engineering.

How I like to build

  • Start small, ship fast, iterate.
  • Design for delight, not noise.
  • Measure what matters; ignore the rest.
  • Keep code readable and boring.

Current focus

  • iOS apps with strong UX
  • SwiftUI + performance
  • Testing and automation
  • Exploring new tech stacks